As a rapidly growing SaaS business with limited marketing in place, we brought Chris on board to establish a practice for predictable growth. Chris refined our positioning, matured our processes, and helped us establish a more repeatable model for awareness and pipeline generation. Chris ticks all the boxes where marketing fundamentals are concerned and is on top of current and emerging trends like product-led growth. More important (to me at least) is his business acumen beyond marketing. He understands how sales works, knows first-hand what alliances require to be successful, and is a true executive partner with insight and influence across the business.