Market development and demand
Built and led marketing programs, customer marketing, content, digital growth, brand, and product marketing across companies including Akamai, AppNeta, RSA, SevOne, and Pliant.
About Chris Rohter
I have spent my career building the commercial side of technical companies.
My experience spans marketing, sales, partnerships, product operations, revenue leadership, and company building—from early-stage growth through acquisition and enterprise integration.
Why Monday Morning exists
Senior advice and actual execution should not be separate products.
Companies are often forced to choose between senior advisors who do not build and execution resources that cannot shape the strategy. Monday Morning was created to close that gap.
I lead engagements personally, challenge assumptions when necessary, and remain close enough to the work to help turn decisions into websites, sales assets, operating systems, partner programs, content, and AI-enabled workflows.
Career path
Built across the full GTM system.
Alliances and ecosystems
Created and operated strategic technology partnerships, joint go-to-market programs, and alliance models associated with substantial incremental revenue.
Integrated GTM leadership
Led sales, marketing, partnerships, customer success, strategy, and revenue operations as an executive operator and company builder.
Selected operating experience
From startup growth to acquisition and transformation.
Akamai
Built the customer marketing function and developed programs that strengthened customer communications, evidence, and expansion.
SevOne
Led marketing, strategic alliances, and product operations across growth, partnership expansion, and acquisition activity.
Pliant
Led marketing and alliances from early growth through expansion and later advised the executive team through acquisition by IBM.
Alignable
Led a full GTM transformation across sales, marketing, partnerships, customer success, strategy, and AI adoption.
Current work
Building Parlon—and putting the full model into practice.
As CRO and co-founder of Parlon, I lead revenue strategy, go-to-market, market positioning, and the commercial infrastructure surrounding the company.
That work has included positioning, website strategy and build, product and solution messaging, pricing presentation, sales materials, content, technical thought leadership, video, outbound, partnerships, and AI-assisted production workflows.
Operating philosophy
- Clarity should precede scale.
- Revenue is a connected system.
- Strategy should become finished work.
- Partnerships require operation, not announcements.
- AI should improve judgment and execution.
- Details matter because the buyer experiences all of them.
Selected proof
Experience measured in operating outcomes.
$20M+
Incremental revenue associated with strategic alliance programs.
25+
Person cross-functional revenue organization led through transformation.
$4.4M
Recognized revenue represented by $1M in new advertising bookings.
20+ years
Working across B2B technology GTM functions and stages.
Work directly with Chris
Bring the commercial problem—not a predetermined list of deliverables.
We can determine the right scope after understanding the company, stage, goals, constraints, and underlying challenge.